farmdrop

CASE STUDY 2018

farmdrop

BACKGROUND

Farmdrop are an ethically-minded online grocery delivery service, working with premium local, sustainable farmers and producers.

THE CHALLENGE

As a grocery delivery service, being front of mind is important to driving customers to the brand. In order to do this, Farmdrop needed a solution that can be rolled out frequently and conveniently that would get their message into the hands of existing and potential customers.

THE APPROACH

A “postcode ownership” approach was adopted to allow Farmdrop
to target specific areas around London, Bath and Bristol to influence market activity. In deliverable areas with low engagement or a
reduction in orders, door drops were sent out to boost engagement – similarly with new areas.

Let’s Start Something new?

For more information about our services and how we can help build your brand through Offline Performance Direct Marketing drop us a line below or give us a call and pop in for a nice cuppa!