CASE STUDY 2018
iTalk had a clear message to consumers: unlimited and reliable broadband was available, and at great prices, with no hidden fees.
In a cluttered marketplace, they needed to stand out – and talk to the right audience. Their message had been understood by a mature demographic that appreciated this very straightforward promise. They also had greater fear of unexpected charges.
Now iTalk could target a younger audience with specific offers according to circumstance. Hurdle modeled existing customer data on a database of home movers on their first anniversary in the address, overlaid with an affluence filter.
The creative direction was key to gaining a positive brand impact and driving response.
Let’s Start Something new?
For more information about our services and how we can help build your brand through Offline Performance Direct Marketing drop us a line below or give us a call and pop in for a nice cuppa!