Blow LTD is London’s leading app-based provider of fast beauty on demand. Expert blow dries, makeup and nails to your door (home, office, hotel or event) or in our flagship beauty bars (Covent Garden or Canary Wharf). Fast beauty when you need it.
Having conquered London, Blow were now launching in Manchester and Birmingham in order to expand their services to other major cities within the UK. In order to raise awareness and secure bookings following the launches, Blow were ready to test offline communication.
Prospects in each city may not be fully aware of Blow but may have seen their ads online at some point.
With this in mind, we recommended keeping the creative consistent with existing online marketing; spacious and self explanatory with a clear call to action. Targeting individuals that are likely to have seen the brand (tech savvy with interest in beauty), the approach stayed consistent.
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