cubitts
case study
the modern spectacle maker.
THE CHALLENGE
As a small chain of boutique opticians Cubitts asked Hurdle to support them with a direct mail campaign to build their local profile and encourage people to visit their stores outside of London.
THE APPROACH
In collaboration with Cubitts create team we helped fashion a series of eye-catching postcards that were sent to recipient modelled to be of a similar type. The postcards we wrapped up in a bespoke envelope to give the packs ‘stand out’ on in letter boxes and doormats.
Distribution was limited to catchment areas defined by drivetime to stores and profile of household.
THE RESULTS
Need copy…
It was a real pleasure to work with Andrew and the team at Hurdle. As a brand that has never done large scale direct mail, they guided us through the process with patience, clear recommendations and an empathetic approach to our brand and what we wanted to achieve. The data they used to build our plan was robust and reassuring – and helped us to reach thousands of new potential customers outside of our key London market.
We could not have said it better ourselves!
cubitts
case study
the modern spectacle maker.
THE CHALLENGE
Monzo wanted a product to increase the amount of SME business accounts opened. The aim was to contact newly formed businesses as soon as possible after they were incorporated to get the competitive edge on their competitors.
THE APPROACH
Hurdle set-up a same day mailing pack dispatch process for Monzo. Data from the client is received before 10.30am each day. Using a pre approved letter template on our systems letters are proofed, printed and personalised on-demand, then fulfilled in pre-printed envelopes. Completed packs are despatched by 4.30pm the same day, this ensures the prospective customer receives their letter in a timely manner, often within 2 days of receipt of data!
THE RESULTS
Since the campaign’s launch, the daily letters generated a 5% response rate from new business owners, with 4.9% submitting applications to open an account – Its easy to appreciate why we believe the campaign is delivering an industry-leading ROI for a direct mail campaign.