Dune London
case study
FIND YOUR DANCING FEET.
THE CHALLENGE
Dune needed to communicate directly with the like-minded folk who’d already shown and interest in the brand to engage with their new season collection with the ultimate aim of increasing consumer spend through traffic to the website and footfall in store.
THE APPROACH
Primarily aiming to test the direct mail channel, Dune London had the perfect data available in house: engaged potential shoe-buyers who’d registered online and in store. (Though this data was put through its paces by Hurdle’s data police prior to the mailing.) We worked out which customer segments were likely to respond to offers so that letters could be personalised accordingly.
THE RESULTS
The campaign generated sales both online and in store helping make the season one of Dune’s best collections ever.
Dune London
case study
FIND YOUR DANCING FEET.
THE CHALLENGE
Dune needed to communicate directly with the like-minded folk who’d already shown and interest in the brand to engage with their new season collection with the ultimate aim of increasing consumer spend through traffic to the website and footfall in store.
THE APPROACH
Primarily aiming to test the direct mail channel, Dune London had the perfect data available in house: engaged potential shoe-buyers who’d registered online and in store. (Though this data was put through its paces by Hurdle’s data police prior to the mailing.) We worked out which customer segments were likely to respond to offers so that letters could be personalised accordingly.
THE RESULTS
The campaign generated sales both online and in store helping make the season one of Dune’s best collections ever.