CASE STUDY 2018
Farmdrop are an ethically-minded online grocery delivery service, working with premium local, sustainable farmers and producers.
As a grocery delivery service, being front of mind is important to driving customers to the brand. In order to do this, Farmdrop needed a solution that can be rolled out frequently and conveniently that would get their message into the hands of existing and potential customers.
A “postcode ownership” approach was adopted to allow Farmdrop
to target specific areas around London, Bath and Bristol to influence market activity. In deliverable areas with low engagement or a
reduction in orders, door drops were sent out to boost engagement – similarly with new areas.
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