grind coffee
case study
BREAK-UP WITH BAD COFFEE.
THE CHALLENGE
Grind Coffee was looking to recruit new subscribers to their compostable Nespresso coffee pods from offline channels. Although the brand had a great following in London Grind’s ambition was to scale in the rest of the UK.
THE APPROACH
The first step was to model Grind’s current subscriber base to find common characteristics that could be applied to audience selection through third party lists for direct mail and geo-demographic segmentation for door drops.
Working with the clients inhouse creative team Hurdle’s team made strategic messaging recommendations and gave positional guidance. Our pre-stamped ‘coffee shop’ loyalty card idea was a real hit and adopted immediately.
THE RESULTS
Both direct mail and door drop campaigns were deemed a resounding success, delivering new subscribers at as low as £23/customer.
grind coffee
case study
BREAK-UP WITH BAD COFFEE.
THE CHALLENGE
Grind Coffee was looking to recruit new subscribers to their compostable Nespresso coffee pods from offline channels. Although the brand had a great following in London Grind’s ambition was to scale in the rest of the UK.
THE APPROACH
The first step was to model Grind’s current subscriber base to find common characteristics that could be applied to audience selection through third party lists for direct mail and geo-demographic segmentation for door drops.
Working with the clients inhouse creative team Hurdle’s team made strategic messaging recommendations and gave positional guidance. Our pre-stamped ‘coffee shop’ loyalty card idea was a real hit and adopted immediately.
THE RESULTS
Both direct mail and door drop campaigns were deemed a resounding success, delivering new subscribers at as low as £23/customer.