Habito
case study
DON’T GET BASHED BY YOUR BUY-TO-LET MORTGAGE.
THE CHALLENGE
As part of their extensive mortgage service portfolio, Habito developed and launched a proprietary ‘Buy-to-Let’ product. Hurdle were tasked with identifying residential property landlords with multiple properties.
THE APPROACH
Using commercially available marketing data sourced and processed within the GDPR guidelines, Hurdle identified UK landlords with three or more residential properties. Working with the in-house creative team a responsive direct mail pack was created and sent to prospects. The result was an uplift in enquiries and new Buy-to-Let customers.
THE RESULTS
Need copy…
habito
case study
DON’T GET BASHED BY YOUR BUY-TO-LET MORTGAGE.
THE CHALLENGE
As part of their extensive mortgage service portfolio, Habito developed and launched a proprietary ‘Buy-to-Let’ product. Hurdle were tasked with identifying residential property landlords with multiple properties.
THE APPROACH
Using commercially available marketing data sourced and processed within the GDPR guidelines, Hurdle identified UK landlords with three or more residential properties. Working with the in-house creative team a responsive direct mail pack was created and sent to prospects. The result was an uplift in enquiries and new Buy-to-Let customers.
THE RESULTS
Need copy…