A recipe box that fits your lifestyle. HelloFresh send delicious recipes together with the exact portioned-out, fresh ingredients you need to cook from scratch at home.
HelloFresh have tested multiple channels to recruit, retain and re-sell their recipe boxes. Hurdle was tasked with a regional test aimed at increasing the channels available for marketing messages.
Hurdle executed a door drop campaign focusing on three major cities outside of London to create brand awareness locally, and generate orders. Hurdle modeled customer data based on lifestyle factors in the selected areas, and then added affluence factors to heighten targeting. The design themes effectively delivered on the key messages of home cooking with
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