Hello fresh
case study
WHAT’S IN THE BOX?
THE CHALLENGE
HelloFresh have tested multiple channels to recruit, retain and re-sell their recipe boxes. Hurdle was tasked with a regional test aimed at increasing the channels available for marketing messages.
THE APPROACH
Hurdle executed a door drop campaign focusing on three major cities outside of London to create brand awareness locally, and generate orders. Hurdle modeled customer data based on lifestyle factors in the selected areas, and then added affluence factors to heighten targeting. The design themes effectively delivered on the key messages of home cooking with ultimate ease.
THE RESULTS
Need copy…
hello fresh
case study
WHAT’S IN THE BOX?
THE CHALLENGE
HelloFresh have tested multiple channels to recruit, retain and re-sell their recipe boxes. Hurdle was tasked with a regional test aimed at increasing the channels available for marketing messages.
THE APPROACH
Hurdle executed a door drop campaign focusing on three major cities outside of London to create brand awareness locally, and generate orders. Hurdle modeled customer data based on lifestyle factors in the selected areas, and then added affluence factors to heighten targeting. The design themes effectively delivered on the key messages of home cooking with ultimate ease.
THE RESULTS
Need copy…
Monzo Business started working with Hurdle in 2021. They took the time to understand our business needs and goals, and provided a tailored solution that truly resonated with our target audience. The campaign they delivered was highly targeted, visually appealing, and incredibly effective in generating leads and driving conversions.
Throughout the entire process, Hurdle has been responsive, reliable, and flexible to work with. Their team is highly skilled and experienced, and they truly go above and beyond to ensure the success of the campaign. They have helped us to reach new heights in terms of engagement and ROI, and we could not be happier with the results.