Hometree launched in 2016 as a new customer focused home services provider. They believe that customers should get better, cheaper home care plans.
British Gas, Homeserve and Corgi are the largest companies that service the home care market. All suppliers suffer from service challenges and inconstant pricing. Hometree have produced a highly competitive product that is ideal for homecare customers. Being relatively new to the marketplace, Hometree needed to communicate their superior service to customers who currently use competitor’s services.
Hurdle recommended a direct mail campaign targeting households where a homecare package was in place with one of their main competitors. The messaging focused on clearly comparing the Hometree offer against the competition and forming doubt that they are with the best provider. The pack created was optimised for response and through targeting resulted in new customers at a targeted CPA.
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