HOW IT’S DONE

offline marketing for the online community

HOW IT’S DONE

offline marketing for the online community

direct mail

Contrary to popular belief, Direct Mail isn’t as expensive as many people think. Maybe that’s why, in an online world that increasingly delivers on brand, but not on revenue, it could pay to try it.

There’s another good reason to consider DM too – the younger generation. Recent trends suggest they are more responsive to Direct Mail than ever; probably because they missed out on the DM era last time round. Whatever the reason, you’ll find Hurdle more than ready and able to help.

Adept at taking campaigns from concept to delivery, you can expect the highest levels of creative excellence. We also work to a test and learn strategy where post campaign analysis is just as important as initial audience selection.

door drops

Ideal for creating and supporting ‘postcode’ ownership by brands that are testing consumer engagement, Door Drop media is a simple, cost effective yet creative way of driving customers to the web. From the moment you brief Hurdle, we’ll set about planning campaigns that target the audience you want to reach and minimise wastage.

We’ll also take care of all logistical aspects of your campaign, including arranging print production and arranging delivery.

direct mail

door drops

We’ll also take care of all logistical aspects of your campaign, including arranging print production and arranging delivery.

PAM

Partially Addressed Mail or PAM introduced by the Roya Mail post GDPR helps brands target addressed print campaigns without using any personal data.

Benefits over Door Drop media include full postcode targeting and the ability to exclude customer households from campaigns. PAM has established itself as an highly effective print channel that compliments and sits between fully personalised Direct Mail and Door Drops.

inserts

Very much the unsung hero of printed direct response media, inserts are a great way of driving traffic to your website. And, because of our expertise in this oft-maligned medium, you can rest assured that we’ll provide everything you need to make your next Inserts campaign a cost-effective creative success.

From planning and buying to print and delivery, Hurdle will take care of things every step of the way, right down to organising press or third party dispatch.

PAM

Partially Addressed Mail or PAM introduced by the Roya Mail post GDPR helps brands target addressed print campaigns without using any personal data.

inserts

From planning and buying to print and delivery, Hurdle will take care of things every step of the way, right down to organising press or third party dispatch.

our PROCESS

STRATEGY

We will understand your business issue and propose an approach.

DATA

We are experts in sourcing data or can recommend the best use of your own GDPR navigation.

CREATIVE SOLUTIONS

Our creative teams craft visual and copy specifically designed for direct communications.

PRINT & PRODUCTION

We can take care of transforming your approved artwork into a tangible piece.

DISTRIBUTION

We’ll make sure you get the best deal for your chosen channel and take care of the paperwork.

CAMPAIGN ANALYSIS

Our favourite part! Various metrics can be used to analyse campaign performance.