iTalk had a clear message to consumers: unlimited and reliable broadband was available, and at great prices, with no hidden fees.
In a cluttered marketplace, they needed to stand out – and talk to the right audience. Their message had been understood by a mature demographic that appreciated this very straightforward promise. They also had greater fear of unexpected charges.
Now iTalk could target a younger audience with specific offers according to circumstance. Hurdle modeled existing customer data on a database of home movers on their first anniversary in the address, overlaid with an affluence filter.
The creative direction was key to gaining a positive brand impact and driving response.
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