manscaped
case study
RIGHT TOOLS FOR THE JOB.
THE CHALLENGE
MANSCAPED™, a US-based men’s premium grooming brand, was on a mission to get young men in the UK on board with its popular beard and ‘below-the-belt’ grooming solutions. Here’s where we recommended a 12-month third-party insert campaign!
THE APPROACH
After researching and confirming each brands and magazine’s demographic to ensure order value and data points best aligned with our campaign goals, we designed and printed eye-catching inserts to be sent far and wide across the UK.
In order to reach the target audience, the third-party inserts were distributed within the UK’s biggest men’s health and fitness magazines, My Protein and Rolling Stone to name a few.
THE RESULTS
After hitting over 1.8M readers with our 12-month third-party insert campaign, MANSCAPED received an incredible 1,316 online orders following customers using the promotional codes featured on the inserts, producing $142,758 of code revenue and a 2:1 ROI.
This is why we believe inserts are the unsung hero!
manscaped
case study
RIGHT TOOLS FOR THE JOB.
THE CHALLENGE
MANSCAPED™, a US-based men’s premium grooming brand, was on a mission to get young men in the UK on board with its popular beard and ‘below-the-belt’ grooming solutions. Here’s where we recommended a 12-month third-party insert campaign!
THE APPROACH
After researching and confirming each brands and magazine’s demographic to ensure order value and data points best aligned with our campaign goals, we designed and printed eye-catching inserts to be sent far and wide across the UK.
In order to reach the target audience, the third-party inserts were distributed within the UK’s biggest men’s health and fitness magazines, My Protein and Rolling Stone to name a few.
THE RESULTS
After hitting over 1.8M readers with our 12-month third-party insert campaign, MANSCAPED received an incredible 1,316 online orders following customers using the promotional codes featured on the inserts, producing $142,758 of code revenue and a 2:1 ROI.
This is why we believe inserts are the unsung hero!