MONZO
case study
You’ve launched your new business.
THE CHALLENGE
Monzo wanted a product to increase the amount of SME business accounts opened. The aim was to contact newly formed businesses as soon as possible after they were incorporated to get the competitive edge on their competitors.
THE APPROACH
Hurdle set-up a same day mailing pack dispatch process for Monzo. Data from the client is received before 10.30am each day. Using a pre approved letter template on our systems letters are proofed, printed and personalised on-demand, then fulfilled in pre-printed envelopes. Completed packs are despatched by 4.30pm the same day, this ensures the prospective customer receives their letter in a timely manner, often within 2 days of receipt of data!
THE RESULTS
Since the campaign’s launch, the daily letters generated a 5% response rate from new business owners, with 4.9% submitting applications to open an account – Its easy to appreciate why we believe the campaign is delivering an industry-leading ROI for a direct mail campaign.
MONZO
case study
You’ve launched your new business.
THE CHALLENGE
Monzo wanted a product to increase the amount of SME business accounts opened. The aim was to contact newly formed businesses as soon as possible after they were incorporated to get the competitive edge on their competitors.
THE APPROACH
Hurdle set-up a same day mailing pack dispatch process for Monzo. Data from the client is received before 10.30am each day. Using a pre approved letter template on our systems letters are proofed, printed and personalised on-demand, then fulfilled in pre-printed envelopes. Completed packs are despatched by 4.30pm the same day, this ensures the prospective customer receives their letter in a timely manner, often within 2 days of receipt of data!
THE RESULTS
Since the campaign’s launch, the daily letters generated a 5% response rate from new business owners, with 4.9% submitting applications to open an account – Its easy to appreciate why we believe the campaign is delivering an industry-leading ROI for a direct mail campaign.
Monzo Business started working with Hurdle in 2021. They took the time to understand our business needs and goals, and provided a tailored solution that truly resonated with our target audience. The campaign they delivered was highly targeted, visually appealing, and incredibly effective in generating leads and driving conversions.
Throughout the entire process, Hurdle has been responsive, reliable, and flexible to work with. Their team is highly skilled and experienced, and they truly go above and beyond to ensure the success of the campaign. They have helped us to reach new heights in terms of engagement and ROI, and we could not be happier with the results.