PROGRAMMATIC MAIL IS THE DYNAMIC INTEGRATION OF DATA SOURCES WITH DIGITAL PRINT PRODUCTION
Data is normally integrated from four or more sources, using your CRM, demographics, web browsing data and AI algorithms on behaviour.
This is a key stage in creating relevant data models, each overlaying more and more detail, until clear identification and insight can be correlated to each customer segmentation.
New customer data gets re-fed into the data models for further analysis, creating a cyclical distilling of each customer’s profile.
After the data has been processed, a highly personalised variable direct mail piece is designed, featuring offers, new product lines based on their profile, a reminder of the items left in the abandoned shopping cart, free delivery and an unlimited number of individual propositions.
It is without doubt a significant game changer in understanding buying behaviours specific to your product, and if programmatic mail is used to test, you can really get under the skin of any relational problems.
DIGITAL DIRECT MAIL PRODUCTION
With the modern power of digital print, capable of producing 35,000 variable prints an hour, every single item that is printed can be highly personalised.
Because of the data integration, you can be sure that, as long as the variable data is detailed enough, each piece is specifically targeted, not to a segment, or a group, but to an individual.
You can be sure of better brand and product engagement than ever before.
DELIVERY AND REMARKETING
The journey can now begin. We can make sure as few or as many items hit the evening postal schedule every day, ensuring your direct mail piece lands on your customer’s mats, within 24 – 48 hours of production.
It’s important to note that this buffering is a benefit to you. By allowing the customer to partly forget their browsing, your direct mail piece will be fresh and engaging.
This in turn drives the customer back online to either complete the purchase, or take advantage of their unique offer.
CALL US TODAY ON 020 3394 0095
Programmatic Mail is already proving its worth in the USA but is in its infancy in the UK.
Let’s Start Something new?
For more information about our services and how we can help build your brand through Offline Performance Direct Marketing drop us a line below or give us a call and pop in for a nice cuppa!