rise art
case study
CHOOSE LIFE.
CHOOSE ART.
THE CHALLENGE
The campaign ‘Art for Everybody’ launched a new and improved website, making the public aware that they can find art they will love through the unique matching technology.
A PR and social media stunt was leveraged with a door drop campaign to help heighten brand awareness and capitalise on the activation initiative.
THE APPROACH
Messaging centered around curated art for anyone who cares, is interested, wants to learn and discover about art. A strong call to action directed recipients online to sign-up for offers. The campaign was sent to art lovers and the culturally minded in four key areas in the South and North of London, whilst integrating images from the PR stunt, where nude models were painted with Britain’s most loved artworks that appeared in key public places.
THE RESULTS
Need copy…
riseart
case study
CHOOSE LIFE.
CHOOSE ART.
THE CHALLENGE
The campaign ‘Art for Everybody’ launched a new and improved website, making the public aware that they can find art they will love through the unique matching technology.
A PR and social media stunt was leveraged with a door drop campaign to help heighten brand awareness and capitalise on the activation initiative.
THE APPROACH
Messaging centered around curated art for anyone who cares, is interested, wants to learn and discover about art. A strong call to action directed recipients online to sign-up for offers. The campaign was sent to art lovers and the culturally minded in four key areas in the South and North of London, whilst integrating images from the PR stunt, where nude models were painted with Britain’s most loved artworks that appeared in key public places.
THE RESULTS
Need copy…