Wonderbly combines the power of stories with the possibilities of technology, to create magical, personalised experiences and make kids around the world more curious, clever and kind.
Growing rapidly, Wonderbly (formerly LostMyName) began to introduce new titles to their range of books. To avoid bombarding inboxes or risk not being heard (junk mail), Wonderbly needed a way to reconnect and re-engage with lapsed customers.
Advertising all published titles including Roald Dahl’s Charlie and the Chocolate Factory – “My Golden Ticket” (unpublished at time of mailing) aimed to entice customers back on the site and make a purchase. Split between one time and multiple purchasers, the direct mail test would offer results for further testing.
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